TELLING YOUR STORY
With the right story, anyone can raise their profile...
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Stories are the most powerful tool for raising brand awareness - it is stories that engage journalists and potential customers rather than strong brand credentials. Think about listening to a news report, if the story is important to you or resonates, you will tell someone else.
Unlike advertising, great PR is about encouraging people to spread your story without paying them to. It makes their opinion and endorsement more credible.
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The right placement can put your brand into the publications your customers and prospects read and trust.
Sto-re-telling...
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Great communications is about making the most of your stories and all the positive press and endorsement your brand receives. Do your reports, white papers, research and opinion pieces lay unread?
Don't create something great and leave it to disappear. Together, we will build a plan using PR and / or your own communication channels, including your website, social media, brochures and email newsletters, to engage as many people as possible.
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I create the content and plans to help you make the most of your news and keep the conversation going.