Caroline Sherwood
Messages that leave a legacy
In my early 20s, I spent a lot of my time in bed with an Italian poet. He had an aquiline nose*, rather medieval views and caused my arms...
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Caroline Sherwood
Sep 63 min read
Using Anniversaries to Boost PR & Marketing Campaigns
I have just spent the weekend away with a group of friends and we realised it has been 25 years since we met and started secondary school...
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Caroline Sherwood
Aug 193 min read
To be on trend or not to be? Is being trendy essential for PR & marketing campaign success?
Headlines have always been dominated by what’s trending – whether it is consumer buying habits, seasonal fashions or emerging behaviours...
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Caroline Sherwood
Feb 234 min read
The double-edged sword: How is AI influencing PR & Marketing in 2024 and beyond?
As a PR and marketing consultant who has worked in the industry for a good (ahem!) number of years, I’ve watched how the rise of...
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Caroline Sherwood
Jan 164 min read
What are travel journalists looking for in 2024?
5 tips to make your PR campaign take off The past few years have been turbulent for the travel industry and travel journalists have been...
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